Mock-ups! What is that?
Mock-ups are rich graphics intended to simulate the look and feel of a project so you can understand the impact visual elements have on the brand. They are photo-realistic previews of your designs that looks like a final print and they can set the right impression and communicate emotions and personality. Digital mock-ups are used mainly to acquire feedback from users about designs and basic design ideas early in the design process thus providing valuable feedback about functionality, usability, understanding.
- Increase design quality by allowing a greater number of design alternatives to be investigated before a final one is chosen.
- Mock-ups can function as a discussion medium between designer and user.
- Mock-ups make it possible to do usability testing early in the development process.
- Mockups focus on content and functionality and turn attention away from details of graphic design.
Mock-ups address the idea captured in a popular engineering one-liner:
You can fix it now on the drafting board with an eraser or you can fix it later on the construction site with a sledge hammer.
Test now the effectiveness of your logo for only $19,00.